| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Macromarketing |
| Volume | 33 |
| Issue number | 3 |
| Pages (from-to) | 259 |
| Number of pages | 1 |
| ISSN | 0276-1467 |
| DOIs | |
| Publication status | Published - 09.2013 |
| MoE publication type | B1 Journal article |
Special Issue on China and Chinese Communities: Journal of Macromarketing, 2015
Pia Polsa, Qinqin Zheng
Research output: Contribution to journal › Article › Scientific
1
Citation
(Scopus)