| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Macromarketing |
| Volume | 33 |
| Issue number | 1 |
| Pages (from-to) | 90 |
| Number of pages | 1 |
| ISSN | 0276-1467 |
| DOIs | |
| Publication status | Published - 03.2013 |
| MoE publication type | A1 Journal article - refereed |
Special Issue on China and Chinese Communities: Journal of Macromarketing, 2015
Pia Polsa*, Qinqin Zheng
*Corresponding author for this work
Research output: Contribution to journal › Article › Scientific › peer-review