Special session: Understanding and Managing Value... When Customers Create It

Leyland Pitt, Emily Treen, Kristina Heinonen, Adam Mills, Kirk Plangger, Richard Hanna

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings


  • 512 Business and Management

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