Special session: Understanding and Managing Value... When Customers Create It

Leyland Pitt, Emily Treen, Kristina Heinonen, Adam Mills, Kirk Plangger, Richard Hanna

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings

Keywords

  • 512 Business and Management

Cite this

Pitt, L., Treen, E., Heinonen, K., Mills, A., Plangger, K., & Hanna, R. (2018). Special session: Understanding and Managing Value... When Customers Create It. In 2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018