Step-by-step interviews - A technique for studying negative subjects in B2B settings

Annika Tidström

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings for the 22nd Annual Industrial Marketing and Purchasing Conference
Place of PublicationMilano
Publication date2006
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings
EventProceedings for the 22nd Annual Industrial Marketing and Purchasing Conference - Milano, Italy
Duration: 07.09.200609.09.2006

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