Stock ownership as a motivation of brand‐loyal and brand‐supportive behaviors

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Consumer Marketing
Volume26
Issue number6
Pages (from-to)427-436
Number of pages10
DOIs
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

Cite this