Stock ownership as a motivation of brand‐loyal and brand‐supportive behaviors

Research output: Contribution to journal › Article › Scientific › peer-review

11 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Consumer Marketing
Volume	26
Issue number	6
Pages (from-to)	427-436
Number of pages	10
DOIs	https://doi.org/10.1108/07363760910988247
Publication status	Published - 2009
MoE publication type	A1 Journal article - refereed

Keywords

@article{b5af5c05cd6949f88b7b0568406ed09a,

title = "Stock ownership as a motivation of brand‐loyal and brand‐supportive behaviors",

keywords = "512 Business and Management",

author = "Jaakko Aspara",

year = "2009",

doi = "10.1108/07363760910988247",

language = "English",

volume = "26",

pages = "427--436",

journal = "Journal of Consumer Marketing",

issn = "2052-1200",

publisher = "Emerald Group Publishing",

number = "6",

}