Store Brands vs. Manufacturer Brands: Consumer Perceptions and Buying of Chocolate Bars in Finland

Annika Lybeck, Maria Holmlund, Maria Caroliina Sääksjärvi

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalThe International Review of Retail, Distribution and Consumer Research
Volume16
Issue number4
Pages (from-to)471-492
Number of pages22
ISSN0959-3969
Publication statusPublished - 2006
MoE publication typeA1 Journal article - refereed

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