Original language | English |
---|---|
Peer-reviewed scientific journal | The International Review of Retail, Distribution and Consumer Research |
Volume | 16 |
Issue number | 4 |
Pages (from-to) | 471-492 |
Number of pages | 22 |
ISSN | 0959-3969 |
Publication status | Published - 2006 |
MoE publication type | A1 Journal article - refereed |
Store Brands vs. Manufacturer Brands: Consumer Perceptions and Buying of Chocolate Bars in Finland
Annika Lybeck, Maria Holmlund, Maria Caroliina Sääksjärvi
Research output: Contribution to journal › Article › Scientific › peer-review
35
Citations
(Scopus)