Store Brands vs. Manufacturer Brands: Consumer Perceptions and Buying of Chocolate Bars in Finland

Annika Lybeck, Maria Holmlund, Maria Caroliina Sääksjärvi

Research output: Contribution to journal › Article › Scientific › peer-review

35 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	The International Review of Retail, Distribution and Consumer Research
Volume	16
Issue number	4
Pages (from-to)	471-492
Number of pages	22
ISSN	0959-3969
Publication status	Published - 2006
MoE publication type	A1 Journal article - refereed

OpenUrl availability

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title = "Store Brands vs. Manufacturer Brands: Consumer Perceptions and Buying of Chocolate Bars in Finland",

author = "Annika Lybeck and Maria Holmlund and S{\"a}{\"a}ksj{\"a}rvi, {Maria Caroliina}",

year = "2006",

language = "English",

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pages = "471--492",

journal = "The International Review of Retail, Distribution and Consumer Research",

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TY - JOUR

T1 - Store Brands vs. Manufacturer Brands

T2 - Consumer Perceptions and Buying of Chocolate Bars in Finland

AU - Lybeck, Annika

AU - Holmlund, Maria

AU - Sääksjärvi, Maria Caroliina

PY - 2006

Y1 - 2006

M3 - Article

SN - 0959-3969

VL - 16

SP - 471

EP - 492

JO - The International Review of Retail, Distribution and Consumer Research

JF - The International Review of Retail, Distribution and Consumer Research

IS - 4

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