Storytelling in service marketing – A conceptualisation and research agenda

Veronica Liljander, Lena Mossberg, Magnus Söderlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationQUIS 2013 (Quality in Service Management Conference)
Publication date2013
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event2013 International Research Symposium on Service Excellence in Management (QUIS) - Karlstad, Karlstad, Sweden
Duration: 10.06.201313.06.2013
Conference number: 13

Keywords

  • 512 Business and Management
  • Equis Base Room

Cite this

Liljander, V., Mossberg, L., & Söderlund, M. (2013). Storytelling in service marketing – A conceptualisation and research agenda. In QUIS 2013 (Quality in Service Management Conference)