Storytelling in service marketing – A conceptualisation and research agenda

Veronica Liljander; Lena Mossberg; Magnus Söderlund

Storytelling in service marketing – A conceptualisation and research agenda

Veronica Liljander, Lena Mossberg, Magnus Söderlund

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	QUIS 2013 (Quality in Service Management Conference)
Publication date	2013
Publication status	Published - 2013
MoE publication type	A4 Article in conference proceedings
Event	2013 International Research Symposium on Service Excellence in Management (QUIS) - Karlstad, Karlstad, Sweden Duration: 10.06.2013 → 13.06.2013 Conference number: 13

Keywords

512 Business and Management
Equis Base Room

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@inproceedings{22b3c7c7d4944977863d9d878e5d9981,

title = "Storytelling in service marketing – A conceptualisation and research agenda",

keywords = "512 Business and Management, Equis Base Room",

author = "Veronica Liljander and Lena Mossberg and Magnus S{\"o}derlund",

note = " Volume: Proceeding volume: ; 2013 International Research Symposium on Service Excellence in Management (QUIS), QUIS ; Conference date: 10-06-2013 Through 13-06-2013",

year = "2013",

language = "English",

booktitle = "QUIS 2013 (Quality in Service Management Conference)",

}

TY - GEN

T1 - Storytelling in service marketing – A conceptualisation and research agenda

AU - Liljander, Veronica

AU - Mossberg, Lena

AU - Söderlund, Magnus

N1 - Conference code: 13

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - Equis Base Room

M3 - Conference contribution

BT - QUIS 2013 (Quality in Service Management Conference)

T2 - 2013 International Research Symposium on Service Excellence in Management (QUIS)

Y2 - 10 June 2013 through 13 June 2013

ER -