Original language | English |
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Peer-reviewed scientific journal | Journal of Business & Industrial Marketing |
Volume | 27 |
Issue number | 4 |
Pages (from-to) | 259-274 |
Number of pages | 16 |
ISSN | 0885-8624 |
DOIs | |
Publication status | Published - 2012 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2012