Strategic account management programs: Alignment of design elements and management practices

Research output: Contribution to journalArticleScientificpeer-review

33 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume27
Issue number4
Pages (from-to)259-274
Number of pages16
ISSN0885-8624
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012

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