Strategic Account Management Programs : Identifying Design Elements and Best Practices

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMarketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Puerto Rico
Duration: 01.01.1800 → …


  • KOTA2010

Cite this