Strategic Account Management Programs : Identifying Design Elements and Best Practices

Kaj Storbacka

Strategic Account Management Programs : Identifying Design Elements and Best Practices

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors
Publication date	2010
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , Puerto Rico Duration: 01.01.1800 → …

Keywords

KOTA2010

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http://anzmac2010.org/proceedings/pdf/anzmac10Final00448.pdf

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Storbacka, K. (2010). Strategic Account Management Programs : Identifying Design Elements and Best Practices. In Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors http://anzmac2010.org/proceedings/pdf/anzmac10Final00448.pdf

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Storbacka, K 2010, Strategic Account Management Programs : Identifying Design Elements and Best Practices. in Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors. Unknown host publication, Puerto Rico, 01.01.1800. <http://anzmac2010.org/proceedings/pdf/anzmac10Final00448.pdf>

Strategic Account Management Programs : Identifying Design Elements and Best Practices. / Storbacka, Kaj.
Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors. 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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BT - Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors

T2 - Unknown host publication

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