Strategic Brand Management: A European Perspective

Kevin Lane Keller, Tony Apéria, Mats Georgson

Research output: Book/ReportBookScientificpeer-review

Original languageEnglish
PublisherFT Prentice Hall
Edition2
Number of pages968
ISBN (Print)0273737872, 978-0273737872
Publication statusPublished - 29.11.2011
MoE publication typeC1 Scientific book

Cite this

Keller, K. L., Apéria, T., & Georgson , M. (2011). Strategic Brand Management: A European Perspective. (2 ed.) FT Prentice Hall.