Strategic CSR and firm performance: The role of prospector and growth strategies

Benjamin Maury

doi:10.1016/j.jeconbus.2021.106031

Strategic CSR and firm performance: The role of prospector and growth strategies

Benjamin Maury

Finance, Helsinki

Research output: Contribution to journal › Article › peer-review

Abstract

This paper investigates the relations between CSR, business strategies, and future firm performance. The focus is on how strategies such as growth, prospector, and defender strategies affect the CSR-performance relation. Prospector strategies are associated with high R&D and advertising expenses but low capital intensity, while a general growth strategy is measured by revenue growth. Using a sample of listed companies from 23 developed countries by MSCI, CSR improvements are shown to be positively related to future profitability in prospector and growth firms. Both growth and prospector strategies improve the performance of CSR activities.

Original language	English
Article number	106031
Peer-reviewed scientific journal	Journal of Economics and Business
ISSN	0148-6195
DOIs	https://doi.org/10.1016/j.jeconbus.2021.106031
Publication status	Published - 27.09.2021
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
corporate social responsibility
business strategy
prospector firms
growth
firm performance

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10.1016/j.jeconbus.2021.106031Licence: CC BY

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Strategic CSR and firm performance: The role of prospector and growth strategies

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Keywords

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