Strategic Evaluation of Mobile Services

Minna Hannele Pihlström; Kristina Heinonen

Strategic Evaluation of Mobile Services

Minna Hannele Pihlström
, Kristina Heinonen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Unknown host publication
Editors	C. Kothar, TI Nelson
Place of Publication	Vancouver
Publication date	2007
Publication status	Published - 2007
MoE publication type	B3 Article in conference proceedings

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@inproceedings{ebf1224dfa114889a6cdef761ac294fb,

title = "Strategic Evaluation of Mobile Services",

author = "Pihlstr{\"o}m, \{Minna Hannele\} and Kristina Heinonen",

note = "International Academy of E-Business 7th Annual Conference Pacific Palisade Hotel, Vancouver, Canada April 5 -8, 2007 Volume: Proceeding volume: ",

year = "2007",

language = "English",

editor = "C. Kothar and TI Nelson",

booktitle = "Unknown host publication",

}

TY - GEN

T1 - Strategic Evaluation of Mobile Services

AU - Pihlström, Minna Hannele

AU - Heinonen, Kristina

N1 - International Academy of E-Business 7th Annual Conference Pacific Palisade Hotel, Vancouver, Canada April 5 -8, 2007 Volume: Proceeding volume:

PY - 2007

Y1 - 2007

M3 - Conference contribution

BT - Unknown host publication

A2 - Kothar, C.

A2 - Nelson, TI

CY - Vancouver

ER -