Strategic Innovation: The Definitive Guide to Outlier Strategies

Liisa Välikangas, Michael Gibbert

Research output: Book/ReportBookProfessional


The book introduces cases, together with founder/CEO/analyst commentaries, of business model innovation and a tool set to learn from such outlier strategies.
Original languageEnglish
Place of PublicationOld Tappan, New Jersey
PublisherPearson Education
Number of pages288
ISBN (Print)978-0-13-398944-1, 0-13-398944-5
Publication statusPublished - 2016
MoE publication typeD5 Text book, professional manual or guide or a dictionary


  • 512 Business and Management
  • strategic novelty
  • disruptive technologies
  • business model innovation
  • leadership
  • learning from things yet to happen
  • strategic innovation


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