Strategic Sales Process Adaptation: A Relationship Marketing Approach

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th Conference on Enhancing Sales Force Productivity
Publication date2013
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event4th Conference on Enhancing Sales Force Productivity - Münster, Germany
Duration: 14.07.201316.07.2013

Keywords

  • 512 Business and Management
  • Equis Base Room

Cite this

Viio, P. H., & Grönroos, C. (2013). Strategic Sales Process Adaptation: A Relationship Marketing Approach. In 4th Conference on Enhancing Sales Force Productivity