Strategic Sales Process Adaptation: A Relationship Marketing Approach

Paul Henry Viio, Christian Grönroos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th Conference on Enhancing Sales Force Productivity
Publication date2013
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event4th Conference on Enhancing Sales Force Productivity - Münster, Germany
Duration: 14.07.201316.07.2013

Keywords

  • 512 Business and Management
  • Equis Base Room

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