Strategic Sales Process Adaptation: A Relationship Marketing Approach

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	4th Conference on Enhancing Sales Force Productivity
Publication date	2013
Publication status	Published - 2013
MoE publication type	A4 Article in conference proceedings
Event	4th Conference on Enhancing Sales Force Productivity - Münster, Germany Duration: 14.07.2013 → 16.07.2013

Keywords

@inproceedings{89a39a3683e34832a53d1bf7f77251d6,

title = "Strategic Sales Process Adaptation: A Relationship Marketing Approach",

keywords = "512 Business and Management, Equis Base Room",

author = "Viio, {Paul Henry} and Christian Gr{\"o}nroos",

note = " Volume: Proceeding volume: ; 4th Conference on Enhancing Sales Force Productivity ; Conference date: 14-07-2013 Through 16-07-2013",

year = "2013",

language = "English",

booktitle = "4th Conference on Enhancing Sales Force Productivity",

}

TY - GEN

T1 - Strategic Sales Process Adaptation: A Relationship Marketing Approach

AU - Viio, Paul Henry

AU - Grönroos, Christian

N1 - Volume: Proceeding volume:

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - Equis Base Room

M3 - Conference contribution

BT - 4th Conference on Enhancing Sales Force Productivity

T2 - 4th Conference on Enhancing Sales Force Productivity

Y2 - 14 July 2013 through 16 July 2013

ER -