Strategic use of color on brand packaging

Hannele Kauppinen-Räisänen

Research output: Contribution to journalArticleScientificpeer-review

35 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalPackaging Technology and Science
Volume27
Issue number8
Pages (from-to)663-676
Number of pages14
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • 518 Media and communications
  • KOTA2014

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