Strategic use of color on brand packaging

Hannele Kauppinen-Räisänen

Research output: Contribution to journal › Article › Scientific › peer-review

89 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Packaging Technology and Science
Volume	27
Issue number	8
Pages (from-to)	663-676
Number of pages	14
DOIs	https://doi.org/10.1002/pts.2061
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Strategic use of color on brand packaging",

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author = "Hannele Kauppinen-R{\"a}is{\"a}nen",

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T1 - Strategic use of color on brand packaging

AU - Kauppinen-Räisänen, Hannele

PY - 2014

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KW - 518 Media and communications

KW - KOTA2014

U2 - 10.1002/pts.2061

DO - 10.1002/pts.2061

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EP - 676

JO - Packaging Technology and Science

JF - Packaging Technology and Science

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