Strategisen markkinoinnin perusteet

Translated title of the contribution: Principles of Strategic Marketing

Henrikki Tikkanen, Jaakko Aspara, Petri Parvinen

Research output: Book/Report › Book › Scientific › peer-review

Translated title of the contributionPrinciples of Strategic Marketing
Original languageFinnish
Place of PublicationHelsinki
PublisherTalentum
Number of pages187
ISBN (Print)978-952-14-1226-4
Publication statusPublished - 2007
MoE publication typeC1 Scientific book

Publication series

Name Economica-kirjasarja
ISSN (Print)1796-1130

Keywords

  • 512 Business and Management

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