Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory

Sabari Ragavendran Prasanna Venkatesan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication36th INFORMS Marketing Science Conference, 2014, Atlanta
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
EventINFORMS Marketing Science Conference, 2014, Atlanta - Atlanta, United States
Duration: 11.06.201414.06.2014
Conference number: 36th

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