Original language | English |
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Title of host publication | 36th INFORMS Marketing Science Conference, 2014, Atlanta |
Publication date | 2014 |
Publication status | Published - 2014 |
MoE publication type | A4 Article in conference proceedings |
Event | INFORMS Marketing Science Conference, 2014, Atlanta - Atlanta, United States Duration: 11.06.2014 → 14.06.2014 Conference number: 36th |
Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory
Sabari Ragavendran Prasanna Venkatesan
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review