Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?

Pia Polsa; Veronica Liljander; Mats Holmberg

Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?

Pia Polsa, Veronica Liljander, Mats Holmberg

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University
Publication date	2007
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University - London, United Kingdom Duration: 12.09.2007 → 13.09.2007 Conference number: 3

Keywords

512 Business and Management

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Cite this

@inproceedings{2370b145203b4bceaa5506e69f44f4dd,

title = "Sub Brand{\textquoteright}s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?",

keywords = "512 Business and Management",

author = "Pia Polsa and Veronica Liljander and Mats Holmberg",

note = " Volume: Proceeding volume: ; 3rd Annual Colloquium of the AM{\textquoteright}s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University ; Conference date: 12-09-2007 Through 13-09-2007",

year = "2007",

language = "English",

booktitle = "3rd Annual Colloquium of the AM{\textquoteright}s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University",

}

Polsa, P, Liljander, V & Holmberg, M 2007, Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image? in 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University. 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University, London, United Kingdom, 12.09.2007.

Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image? / Polsa, Pia; Liljander, Veronica; Holmberg, Mats.
3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University. 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review