Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
Event3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University - London, United Kingdom
Duration: 12.09.200713.09.2007
Conference number: 3

Keywords

  • 512 Business and Management

Cite this

Polsa, P., Liljander, V., & Holmberg, M. (2007). Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image? In 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University