Supplier Relationship Management Quality And Marketing Performance: Does Strategy Matter?

Abdelsalam Hamid Abakar*, Al Beisani Al Nabulsi Yousif, Noorul Shaiful Fitri Abdul Rahman, Swar Dahab Khalil Alshareef

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review


This study addresses the link between supply chain relationship and marketing. The proposed research is rarely tested in an interdisciplinary area and may give more insight into performance phenomena. Therefore, this study has adopted a descriptive methodology founded on the resource-based view theory. A questionnaire was the primary tool for collecting data from a non-probability sample of Sudanese industrial companies. A total of 155 respondents participated in the survey. The study discovered that supplier relationship management quality did not affect the marketing performance of Sudanese industrial companies, where all the relationships had no positive effect on marketing performance. Furthermore, the results indicated that a supply chain strategy does not have a moderation effect. Finally, the study came up with theoretical and practical implications and suggestions for further research.
Original languageEnglish
Peer-reviewed scientific journalPolish Journal of Management Studies
Issue number2
Pages (from-to)136-155
Publication statusPublished - 29.12.2021
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • supplier relationship quality
  • marketing performance
  • supply chain strategy


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