Surviving and Thriving: Business Adaptations in the Face of Cultural Shifts

Bangladesh is poised to join the ranks of nuclear energy-producing nations with the completion of the Rooppur Nuclear Power Plant (RNPP) in Pabna (Ming et al., 2016). This ambitious project, backed by the Russian State Energy Commission (ROSATOM) and executed by the Bangladesh Atomic Energy Commission (BAEC) with support from the Ministry of Science and Technology, aims to generate 2.4 GW of electricity by 2024 (Karim et al., 2018). The journey towards nuclear energy production in Rooppur began in 1963, with successive proposals by the Bangladeshi government. Despite initial setbacks, including a failed attempt in 1980, renewed efforts in 2001 led to collaboration with China, followed by a cooperation pact in 2005. Eventually, in 2009, Russia secured the bid to construct the power plant, marking a significant milestone in Bangladesh's energy landscape (Ali et al., 2013). The involvement of ROSATOM in the Rooppur project brought an influx of Russian expatriate workers, transforming the local dynamics of Pabna. The adaptation of local businesses to cater to the needs of this new demographic highlights a unique phenomenon worthy of exploration.