Sustainability justifications in nation branding communication

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Inaugural Annual Conference of the International Place Branding Association (IPBA)
Publication date12.2016
Publication statusPublished - 12.2016
MoE publication typeA4 Article in conference proceedings
EventInaugural Annual Conference of the International Place Branding Association (IPBA) - London, United Kingdom
Duration: 07.12.201609.12.2016

Keywords

  • 512 Business and Management

Cite this

Frig, M-M. (2016). Sustainability justifications in nation branding communication. In Proceedings of the Inaugural Annual Conference of the International Place Branding Association (IPBA)