Sustainable reform of marketing through service scholarship

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	QUIS 19 - International Research Symposium on Service Excellence in Management
Publication date	2025
Publication status	Published - 2025
MoE publication type	A4 Article in conference proceedings
Event	QUIS19: 19th International Research Symposium on Service Excellence in Management - Rome, Italy Duration: 03.06.2025 → 06.06.2025 Conference number: 19 https://www.quis19.eu/

OpenUrl availability

@inproceedings{fd74b69934724bfa829a07bc30fe77de,

title = "Sustainable reform of marketing through service scholarship",

author = "Christian Gr{\"o}nroos",

year = "2025",

language = "English",

booktitle = "QUIS 19 - International Research Symposium on Service Excellence in Management",

note = "QUIS19 : 19th International Research Symposium on Service Excellence in Management, QUIS ; Conference date: 03-06-2025 Through 06-06-2025",

url = "https://www.quis19.eu/",

}