Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 13th International SGBED conference : Managing the intangibles, business and entrepreneurship perspectives in a global context
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
EventInternational Conference of the Society for Global Business & Economic Development (SGBED) 2014 - Ancona, Italy
Duration: 16.07.201418.07.2014
Conference number: 13

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