Tell Me a Story and I will Like Your Brand More

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIn Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.
Publication date2011
ISBN (Electronic)978-2-9532811-2-5
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , France
Duration: 01.01.1800 → …

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Liljander, V., Gummerus, J., & Lundqvist, A. (2011). Tell Me a Story and I will Like Your Brand More. In In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.