Tell Me a Story and I will Like Your Brand More

Veronica Liljander, Johanna Gummerus, Anna Lundqvist

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.
Publication date	2011
ISBN (Electronic)	978-2-9532811-2-5
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , France Duration: 01.01.1800 → …

Keywords

@inproceedings{aefca7da5c6040ed8fd6aa1372a12c62,

title = "Tell Me a Story and I will Like Your Brand More",

keywords = "512 Business and Management, KOTA2011",

author = "Veronica Liljander and Johanna Gummerus and Anna Lundqvist",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2011",

language = "English",

booktitle = "In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.",

}

TY - GEN

T1 - Tell Me a Story and I will Like Your Brand More

AU - Liljander, Veronica

AU - Gummerus, Johanna

AU - Lundqvist, Anna

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.

T2 - Unknown host publication

Y2 - 1 January 1800

ER -