| Original language | English |
|---|---|
| Peer-reviewed scientific journal | International Journal of Bank Marketing |
| Volume | 32 |
| Issue number | 6 |
| Pages (from-to) | 457-476 |
| Number of pages | 20 |
| ISSN | 0265-2323 |
| DOIs | |
| Publication status | Published - 2014 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2014