The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Magnus Söderlund*, Jonas Colliander, John Karsberg, Karina T. Liljedal, Erik Modig, Sara Rosengren, Sofie Sagfossen, Stefan Szugalski, Nina Åkestam

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

16 Citations (Scopus)

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