The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games

Ben Marder, David Gattig, Emily Collins, Leyland Pitt*, Jan Kietzmann, Antonia Erz

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games'. Together they form a unique fingerprint.

Arts & Humanities

Engineering & Materials Science

Social Sciences

Medicine & Life Sciences