The challenges of 'sticking to the plan' in the service innovation process

Catharina von Koskull, Tore Strandvik

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Product Development Management Conference
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event19th International Product Development Management Conference (IPDMC) - UNIVERSITY OF MANCHESTER, U.K., JUNE 17-19, 2012, Manchester, United Kingdom
Duration: 17.06.201219.06.2012
Conference number: 19


  • 512 Business and Management
  • KOTA2012

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