The changing role of marketing: transformed propositions, processes and partnerships

Kaj Storbacka*, Ted Moser

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalAMS Review
Volume10
Issue number3-4
Pages (from-to)299-310
ISSN1526-1794
DOIs
Publication statusPublished - 01.12.2020
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

Cite this