The changing role of marketing: transformed propositions, processes and partnerships

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Research output: Contribution to journal › Article › Scientific › peer-review

14 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	AMS Review
Volume	10
Issue number	3-4
Pages (from-to)	299-310
ISSN	1869-814X
DOIs	https://doi.org/10.1007/s13162-020-00179-4
Publication status	Published - 01.12.2020
MoE publication type	A1 Journal article - refereed

Keywords

@article{24a4cd46bfbc45aa90eade95d7656311,

title = "The changing role of marketing: transformed propositions, processes and partnerships",

keywords = "512 Business and Management",

author = "Kaj Storbacka and Ted Moser",

year = "2020",

month = dec,

day = "1",

doi = "10.1007/s13162-020-00179-4",

language = "English",

volume = "10",

pages = "299--310",

journal = "AMS Review",

issn = "1869-814X",

publisher = "AM - Academy of Marketing",

number = "3-4",

}