The changing role of sales: viewing sales as a strategic, cross-functional process

Kaj Storbacka, Lynette Ryals, Iain A. Davies, Suvi Nenonen

Research output: Contribution to journalArticleScientificpeer-review

60 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume43
Issue number7
Pages (from-to)890-906
Number of pages17
ISSN0309-0566
DOIs
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

Keywords

  • Sales
  • Sales force
  • Sales strategies
  • Case studies
  • Change management

Cite this