@article{ff1606ce0d4a46c896857bd3fe03c658,
title = "The changing role of sales: viewing sales as a strategic, cross-functional process",
keywords = "Sales, Sales force, Sales strategies, Case studies, Change management",
author = "Kaj Storbacka and Lynette Ryals and Davies, {Iain A.} and Suvi Nenonen",
year = "2009",
doi = "10.1108/03090560910961443",
language = "English",
volume = "43",
pages = "890--906",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing",
number = "7",
}