The circularity of customer experience and customer perception of value

Anu Helkkula, Carol Kelleher

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationThe 22nd Services Conference and Workshop
EditorsK. Tyler, L. Harris, D. Tan
Place of PublicationLondon
PublisherAcademy of Marketing, University of Westminster
Publication date2008
ISBN (Print)978-0-9552685-5-7
Publication statusPublished - 2008
MoE publication typeB2 Book chapter

Cite this

Helkkula, A., & Kelleher, C. (2008). The circularity of customer experience and customer perception of value. In K. Tyler, L. Harris, & D. Tan (Eds.), The 22nd Services Conference and Workshop London: Academy of Marketing, University of Westminster.