Original language | English |
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Title of host publication | The 22nd Services Conference and Workshop |
Editors | K. Tyler, L. Harris, D. Tan |
Place of Publication | London |
Publisher | Academy of Marketing, University of Westminster |
Publication date | 2008 |
ISBN (Print) | 978-0-9552685-5-7 |
Publication status | Published - 2008 |
MoE publication type | B2 Book chapter |
The circularity of customer experience and customer perception of value
Anu Helkkula, Carol Kelleher
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific