The consumer experience and the absorbing story

Magnus Söderlund, Sofie Sagfossen

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Nordic Journal of Business
Volume	64
Issue number	2
Pages (from-to)	103-118
ISSN	2342-9003
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

@article{8d5ea66c879f4d92929200a608a494ff,

title = "The consumer experience and the absorbing story",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Sofie Sagfossen",

year = "2015",

language = "English",

volume = "64",

pages = "103--118",

journal = "Nordic Journal of Business",

issn = "2342-9003",

publisher = "Association of Business Schools Finland",

number = "2",

}