The Consumer's Process of Value Creation

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009
EditorsEvert Gummesson, Cristina Mele, Fransesco Polese
Place of PublicationNapoli
Publication date2009
ISBN (Print)978-88-7431-452-2
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Italy
Duration: 01.01.1800 → …

Cite this

Ravald, A. (2009). The Consumer's Process of Value Creation. In E. Gummesson, C. Mele, & F. Polese (Eds.), The 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009 Napoli.