The Contextual Nature of Value and Value Cocreation

Anu Helkkula, Apramey Dube, Eric Arnould

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Sage Handbook of Service-Dominant Logic
EditorsStephen L. Vargo, Robert F. Lusch
Place of PublicationThousand Oaks, CA
PublisherSage publications
Publication date2018
Pages118-132
ISBN (Print)9781526402837, 1526402831
Publication statusPublished - 2018
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Helkkula, A., Dube, A., & Arnould, E. (2018). The Contextual Nature of Value and Value Cocreation. In S. L. Vargo, & R. F. Lusch (Eds.), The Sage Handbook of Service-Dominant Logic (pp. 118-132). Thousand Oaks, CA : Sage publications.