The Contextual Nature of Value and Value Cocreation

Anu Helkkula, Apramey Dube, Eric Arnould

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Sage Handbook of Service-Dominant Logic
Editors	Stephen L. Vargo, Robert F. Lusch
Place of Publication	Thousand Oaks, CA
Publisher	Sage publications
Publication date	2018
Pages	118-132
ISBN (Print)	9781526402837, 1526402831
Publication status	Published - 2018
MoE publication type	A3 Book chapter

Keywords

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title = "The Contextual Nature of Value and Value Cocreation",

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author = "Anu Helkkula and Apramey Dube and Eric Arnould",

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AU - Dube, Apramey

AU - Arnould, Eric

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M3 - Chapter

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SN - 1526402831

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BT - The Sage Handbook of Service-Dominant Logic

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CY - Thousand Oaks, CA

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