The Contextual Nature of Value and Value Cocreation

Anu Helkkula, Apramey Dube, Eric Arnould

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Sage Handbook of Service-Dominant Logic
EditorsStephen L. Vargo, Robert F. Lusch
Place of PublicationThousand Oaks, CA
PublisherSage publications
Publication date2018
ISBN (Print)9781526402837, 1526402831
Publication statusPublished - 2018
MoE publication typeA3 Book chapter


  • 512 Business and Management

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