The Continuing Evolution of Value Research in Service Marketing

Karl-Jacob Mickelsson, Gustav Medberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication30th RESER International Congress Proceedings: Value Co-Creation and Innovation in the New Service Economy
EditorsLuis Rubalcaba
Place of PublicationMadrid
PublisherRESER - European Association for Research on Services
Publication date21.01.2021
ISBN (Electronic)978-84-88754-92-9
Publication statusPublished - 21.01.2021
MoE publication typeA4 Article in conference proceedings
EventThe 30th Annual RESER Conference - Madrid, Spain
Duration: 21.01.202122.01.2021
Conference number: 30

Keywords

  • 512 Business and Management

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management
  • The 30th Annual RESER Conference

    Gustav Medberg (Speaker: Presenter) & Karl-Jacob Mickelsson (Speaker: Presenter)

    22.01.2021

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

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