The Crossover-Dialogue Approach :: The importance of multiple methods for international business

Pia Polsa

doi:10.1016/j.jbusres.2011.08.008

The Crossover-Dialogue Approach : The importance of multiple methods for international business

Pia Polsa

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

17 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business Research
Volume	66
Issue number	3
Pages (from-to)	288-297
Number of pages	10
ISSN	0148-2963
DOIs	https://doi.org/10.1016/j.jbusres.2011.08.008
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2011
Equis Base Room
Customers and Relations
Business, Markets and Societal Dynamics

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.jbusres.2011.08.008

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Cite this

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