The CSS Model: Developing Service Offerings Based on Service's Inherent Sources of Competitive Advantage

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationService Excellence als Impulsgeber. Strategien-Management-Innovationen-Branschen
EditorsMathias Gouthier, Christian Coenen, Henning Schulze, Christoph Wegmann
Number of pages10
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2007
ISBN (Print)978-3-8349-0688-5
Publication statusPublished - 2007
MoE publication typeB2 Book chapter

Cite this

Grönroos, C. (2007). The CSS Model: Developing Service Offerings Based on Service's Inherent Sources of Competitive Advantage. In M. Gouthier, C. Coenen, H. Schulze, & C. Wegmann (Eds.), Service Excellence als Impulsgeber. Strategien-Management-Innovationen-Branschen Springer Gabler.