The Digitalization Drive: Elevating Strategic Account Management

Kaj Storbacka, Elisabeth Cornell

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationChicago
PublisherSAMA
Number of pages80
Publication statusPublished - 2016
MoE publication typeD4 Published development or research report or study

Publication series

NameResearch reports
PublisherSAMA

Keywords

  • 512 Business and Management

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