The Dimensionality of Customer Value in Retail Banking

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationRecent Advances in Retailing and Services Science
Publication date09.07.2012
ISBN (Print)978-90-6814-186-3
ISBN (Electronic)978-90-6814-186-3
Publication statusPublished - 09.07.2012
MoE publication typeA4 Article in conference proceedings
Event19th Recent Advances in Retailing & Services Science Conference - Vienna, Austria
Duration: 09.07.201212.07.2012

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

Medberg, G. (2012). The Dimensionality of Customer Value in Retail Banking. In Recent Advances in Retailing and Services Science