The Dimensionality of Customer Value in Retail Banking

Gustav Medberg

The Dimensionality of Customer Value in Retail Banking

Gustav Medberg

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Recent Advances in Retailing and Services Science
Publication date	09.07.2012
ISBN (Print)	978-90-6814-186-3
ISBN (Electronic)	978-90-6814-186-3
Publication status	Published - 09.07.2012
MoE publication type	A4 Article in conference proceedings
Event	19th Recent Advances in Retailing & Services Science Conference - Vienna, Austria Duration: 09.07.2012 → 12.07.2012

Keywords

512 Business and Management
KOTA2012

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title = "The Dimensionality of Customer Value in Retail Banking",

keywords = "512 Business and Management, KOTA2012",

author = "Gustav Medberg",

note = " Volume: Proceeding volume: ; 19th Recent Advances in Retailing \& Services Science Conference ; Conference date: 09-07-2012 Through 12-07-2012",

year = "2012",

month = jul,

day = "9",

language = "English",

isbn = "978-90-6814-186-3",

booktitle = "Recent Advances in Retailing and Services Science",

}

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M3 - Conference contribution

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BT - Recent Advances in Retailing and Services Science

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Y2 - 9 July 2012 through 12 July 2012

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