| Original language | English |
|---|---|
| Title of host publication | 10th Nordic Workshop on Relationship Dynamics-NoRD2018, Karlstad, Sweden, September 19-21, 2018 |
| Publication date | 2018 |
| Publication status | Published - 2018 |
| MoE publication type | A4 Article in conference proceedings |
The Dynamics Of Corporate Brand Relationships In B2B Service Business
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review