The Dynamics Of Corporate Brand Relationships In B2B Service Business

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th Nordic Workshop on Relationship Dynamics-NoRD2018, Karlstad, Sweden, September 19-21, 2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings

Cite this

Strandvik, T., & Rindell, A. (2018). The Dynamics Of Corporate Brand Relationships In B2B Service Business. In 10th Nordic Workshop on Relationship Dynamics-NoRD2018, Karlstad, Sweden, September 19-21, 2018