The echoing of value - a conceptualization of value

Kristina Heinonen; Bård Tronvoll

The echoing of value - a conceptualization of value

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM) : Relationship Marketing: Back to the Roots and into the Future
Editors	Johanna Gummerus
Publisher	Hanken School of Economics
Publication date	2015
ISBN (Electronic)	978-952-232-289-0
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	23rd International Colloquium on Relationship Marketing ICRM 2015 - Helsinki, Helsinki, Finland Duration: 15.09.2015 → 17.09.2015 Conference number: 23

Keywords

512 Business and Management

OpenUrl availability

Full text

Cite this

@inproceedings{b07137836c204302a1b963664b3a359b,

title = "The echoing of value - a conceptualization of value",

keywords = "512 Business and Management",

author = "Kristina Heinonen and B{\aa}rd Tronvoll",

note = "Bara abstrakt publicerades. Volume: Proceeding volume: ; 23rd International Colloquium on Relationship Marketing ICRM 2015 ; Conference date: 15-09-2015 Through 17-09-2015",

year = "2015",

language = "English",

editor = "Johanna Gummerus",

booktitle = "Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM)",

publisher = "Hanken School of Economics",

address = "Finland",

}

Heinonen, K & Tronvoll, B 2015, The echoing of value - a conceptualization of value. in J Gummerus (ed.), Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Hanken School of Economics, 23rd International Colloquium on Relationship Marketing ICRM 2015, Helsinki, Finland, 15.09.2015.

The echoing of value - a conceptualization of value. / Heinonen, Kristina; Tronvoll, Bård.
Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. ed. / Johanna Gummerus. Hanken School of Economics, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The echoing of value - a conceptualization of value

AU - Heinonen, Kristina

AU - Tronvoll, Bård

N1 - Conference code: 23

PY - 2015

Y1 - 2015

KW - 512 Business and Management

M3 - Conference contribution

BT - Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM)

A2 - Gummerus, Johanna

PB - Hanken School of Economics

T2 - 23rd International Colloquium on Relationship Marketing ICRM 2015

Y2 - 15 September 2015 through 17 September 2015

ER -