The Economy of Attention on Blockchain in the Brave Browser

Alesha Serada*, Jori Antti Grym, Tanja Sihvonen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

5 Citations (Scopus)


There is no shortage in proposed blockchain-based solutions to solve the many problems of journalism. The Brave browser, which uses the blockchain-based token BAT, is the only one that has achieved reasonably wide adoption since its launch in 2016 with its 30 million users in 2021, according to its marketing department. After five years of operation, it has several major news media in the list of its potential beneficiaries, although its factual economic contribution proves to be difficult to estimate. This chapter provides a critical evaluation of the Brave platform and outlines future perspectives of similar projects in journalism. For these purposes, we explore the reward system of the Brave browser in practical terms of digital marketing, focusing on the value that it creates for news websites, advertisers, and ordinary users. Finally, we disclose the risks already showing in the virtual economy of BAT and Brave.
Original languageEnglish
Title of host publicationFutures of Journalism : Technology-stimulated Evolution in the Audience-News Media Relationship
EditorsVille J.E. Manninen, Mari K. Niemi, Anthony Ridge-Newman
Number of pages14
Place of PublicationCham
PublisherPalgrave Macmillan
Publication date2022
ISBN (Print)978-3-030-95072-9
ISBN (Electronic)978-3-030-95073-6
Publication statusPublished - 2022
MoE publication typeA3 Book chapter


  • 518 Media and communications

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Financial management, accounting, and governance


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