The effect of price partitioning on customer perceived value

Mario Kienzler, Daniel Kindström, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the ISBM Academic Conference 2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
EventISBM Academic Conference 2018 - Boston, United States
Duration: 08.08.201809.08.2018

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

Cite this

Kienzler, M., Kindström, D., & Kowalkowski, C. (2018). The effect of price partitioning on customer perceived value. In Proceedings of the ISBM Academic Conference 2018