The Effect of Social Media Marketing Implementation on Marketing Practices in SMTEs

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings

Keywords

  • 512 Business and Management

Cite this

Virtanen, H., & Björk, P. (2018). The Effect of Social Media Marketing Implementation on Marketing Practices in SMTEs. In 27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway