The effects of humor in online recruitment advertising

Eeva-Liisa Oikarinen, Magnus Söderlund

Research output: Contribution to journal › Article › Scientific › peer-review

17 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Australasian Marketing Journal
Volume	24
Issue number	3
Pages (from-to)	180-186
ISSN	1441-3582
DOIs	https://doi.org/10.1016/j.ausmj.2016.02.005
Publication status	Published - 2016
MoE publication type	A1 Journal article - refereed

Keywords

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title = "The effects of humor in online recruitment advertising",

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author = "Eeva-Liisa Oikarinen and Magnus S{\"o}derlund",

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T1 - The effects of humor in online recruitment advertising

AU - Oikarinen, Eeva-Liisa

AU - Söderlund, Magnus

PY - 2016

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U2 - 10.1016/j.ausmj.2016.02.005

DO - 10.1016/j.ausmj.2016.02.005

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SP - 180

EP - 186

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

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